Custom Jewelry Buyer Demographics: Who’s Buying Personalized Jewelry in 2025?

The custom jewelry market is booming, driven by the demand for unique, meaningful, and personalized accessories. But who are the buyers? Understanding custom jewelry buyer demographics is essential for jewelers, retailers, and marketers looking to target the right audience.

This report provides a detailed breakdown of the key demographics driving the custom jewelry industry, based on age, gender, income, location, and purchasing behavior.

1. Age Group Demographics: Millennials & Gen Z Lead the Market

✔ Millennials (Ages 27-42) – 45% of Custom Jewelry Buyers

• Biggest segment for custom jewelry purchases.
• Prefer name necklaces, birthstone rings, and engraved bracelets.
• Seek meaningful and unique jewelry for personal expression and gifting.
• Value ethical sourcing, lab-grown diamonds, and sustainability.

✔ Gen Z (Ages 18-26) – 35% of Buyers

• Social media-driven purchases, influenced by Instagram, TikTok & Pinterest.
• Love trend-based custom jewelry like initial pendants and friendship bracelets.
• Prefer affordable, budget-friendly, and high-quality pieces under $250.

✔ Gen X & Baby Boomers (Ages 43+) – 20% of Buyers

• Prefer classic, timeless custom pieces like engraved rings and monogram jewelry.
• Buy custom jewelry as gifts for children, spouses, and grandchildren.
• Focus more on durability and long-term investment.

(Source: IBISWorld)

2. Gender Breakdown: Women Dominate the Market

✔ Women – 70% of Custom Jewelry Buyers

• Buy personalized jewelry for themselves and as gifts.
• Prefer customized rings, name necklaces, and birthstone jewelry.
• Make purchase decisions based on emotional value and aesthetics.

✔ Men – 30% of Buyers

• Primarily buy custom jewelry as gifts for partners and family members.
• Popular purchases include engraved bracelets, custom rings, and men’s pendants.
• Growing trend of men’s custom jewelry, including Cuban link chains and signet rings.

(Source: Statista)

3. Income & Spending Habits: Who Can Afford Custom Jewelry?

✔ High-Income Earners ($100K+) – 40% of Buyers

• Purchase luxury, high-end custom jewelry like diamond-encrusted name necklaces.
• Prefer gold, platinum, and high-end gemstones for personalization.
• Shop at premium retailers and designer brands.

✔ Middle-Income Earners ($50K-$99K) – 45% of Buyers

• Biggest segment for mid-range personalized jewelry.
• Prefer custom jewelry priced between $100-$500.
• Buy personalized pieces for anniversaries, birthdays, and milestones.

✔ Budget-Friendly Buyers ($20K-$49K) – 15% of Buyers

• Purchase affordable custom jewelry under $250.
• Prefer sterling silver, gold-plated, and minimalist designs.
• Shop at direct-to-consumer brands like Sairahaz Jewelers for budget-friendly options.

(Source: McKinsey & Company)

4. Location: Where Are Custom Jewelry Buyers?

✔ United States – 38% of Global Custom Jewelry Market

• Top cities: New York, Los Angeles, Miami, Chicago.
• High demand for trendy personalized jewelry among Millennials & Gen Z.

✔ Europe – 25% of Market

• Popular in UK, France, Germany, Italy.
• Consumers value sustainability and craftsmanship.

✔ Asia-Pacific – 22% of Market

• China, Japan, and India are key markets.
• Custom jewelry often tied to cultural and traditional gifting.

✔ Middle East & Latin America – 15% of Market

• Luxury custom jewelry dominates.
• High demand for gold-plated and gemstone-encrusted personalized jewelry.

(Source: Grand View Research)

5. Custom Jewelry Buying Behavior & Trends

✔ Online Shopping: 60% of Buyers Purchase Custom Jewelry Online

• Consumers prefer custom jewelry brands like Sairahaz Jewelers that offer easy customization & shipping.

✔ Social Media Influence: 45% of Purchases Are Social Media-Driven

• Instagram, TikTok & Pinterest inspire trend-based personalized jewelry shopping.

✔ Gift Purchases: 70% of Custom Jewelry Buyers Purchase as Gifts

• Popular for anniversaries, birthdays, graduations, and special occasions.

✔ Sustainability & Ethical Jewelry: 50% of Millennials & Gen Z Prioritize Sustainable Jewelry

• Demand for lab-grown diamonds, recycled gold, and ethically sourced gemstones is rising.

(Source: Vogue)

Final Thoughts: The Future of Custom Jewelry Buyers

✔ Millennials & Gen Z are driving custom jewelry trends with a focus on personalization and affordability.
✔ Women dominate the market, but men’s custom jewelry is growing.
✔ Online shopping and social media influence buying decisions more than ever.
✔ Sustainability & ethical jewelry trends will shape the market’s future.

For high-quality, personalized jewelry under $250, shop at Sairahaz Jewelers today!

Frequently Asked Questions (FAQs)

Who buys the most custom jewelry?

✔ Millennials (27-42 years old) make up 45% of buyers.
✔ Women account for 70% of purchases.

Is custom jewelry popular among Gen Z?

Yes! Gen Z (ages 18-26) loves personalized jewelry, especially trendy name necklaces, charm bracelets, and birthstone rings.

Where is the biggest market for custom jewelry?

✔ The U.S. accounts for 38% of the global market, followed by Europe (25%) and Asia-Pacific (22%).

Why do people buy personalized jewelry?

✔ It’s meaningful & sentimental.
✔ It’s a unique, one-of-a-kind gift.
✔ It’s trendy and fashionable.

Where can I buy affordable custom jewelry online?

For budget-friendly, high-quality personalized jewelry under $250, check out Sairahaz Jewelers.